In today’s global economy, there is a constant drumbeat to come up
with something “new.” But you don’t need to invent something entirely
new to be successful. Invention is wonderful, but you can be very
successful if you focus on innovating on something that already exists
rather than inventing something entirely new.
What is
important here is to separate invention and innovation. Take a look at
Apple’s ubiquitous iPhone, for example. Apple took a stagnant product
category - the mobile phone—and completely rethought how it could be
used. They took an existing product category and existing technologies,
but still somehow reshaped modern society. Apple’s innovations in design
and user interface sparked a tech revolution.
Innovation
is really what drives economic growth. This is a theory of Joseph
Schumpeter, who was a professor at Harvard University. Schumpeter was
one of the 20th century’s major economists. He said that innovation was
the product of new combinations, and he proposed five combination
patterns: 1) the production of a new good; 2) the introduction of a new
method of production; 3) the development of a new market; 4) the
acquisition of a new source of supply of raw materials; and 5) the
emergence of a new organization of any industry. The advent of the
Internet has created yet another platform for new services to be created
through the combination of new things in complex ways.
In
the end, innovation does not need to mean inventions like induced
pluripotent stem cells or anything else. The emergence of new
discoveries is absolutely a good thing, but even without inventions, a
country or company can still come out ahead. After all, Japan didn’t
invent the car or the TV, but it certainly innovated on them and built
world-leading companies and economies.
What do you think are some of the most important innovations this century?
Photo: jobstribute / Flickr
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